Armada, IBM and Fifth Third Bank host webinar on Profitability Analytics

Financial Services companies around the world are being challenged to identify areas to improve expense ratios and profit margins without sacrificing customer service.  In order to achieve this, they should be evaluating investment and expense management strategies that align to their profitability objectives. Our team challenges you to look at how your organization is measuring…

How social media data impacts Retail Bank profitability

Banks are beginning to enhance the understanding of customer needs and ultimately improve profitability by leveraging local market social media data. Retail Bankers have for years completed ad-hoc analysis to determine where they should open a new Branch or sales office or conversely consolidate locations.  They typically worked with their colleague in marketing who assisted…